General introduction Spott product & company
- You shape and manage our complete digital marketing strategy
- You act as the digital marketing SPOC for the founders
- Your priority is twofold: generate inbound B2B pipeline in the different sales regions & drive low-touch direct sales.
- You track progress against the set KPI's and adjust the inbound marketing strategy accordingly
- You manage the online marketing budget in a smart, ROI efficient way
- You are responsible for the day-to-day management of all online advertising channels on search, display & social
- You have the end-to-end ownership of the entire SEO strategy
- You set up and tweak advanced marketing automation flows to nurture leads & customers
- You constantly think of new ways to attract inbound leads
- You closely align with the sales team on the quality and follow-up of inbound leads
Our ideal candidate
- You have at least 3 years of hands-on inbound marketing experience, ideally in a SaaS company.
- You've set up and managed complex Google Adwords accounts
- You know the in's and out's of social advertising on Facebook, Instagram, Linkedin, Pinterest, Youtube and others
- You know how to set up an account based marketing strategy
- You have extensive knowledge of Google Analytics & Google Tag Manager
- You have successfully created and implemented a long term SEO strategy
- You know have to set up an executive reporting framework & dashboards
- You have experience in setting up marketing automation flows in Hubspot.
- Full professional proficiency in English
€40,000.00 - €60,000.00 /year